Each pitch is your moment to shine. It's your opportunity to show the judges that you're not only a master of your craft but also a compelling storyteller. Here are our top tips to help you craft a winning pitch:
Tell a story: A good pitch is more than a list of facts and figures. Weave a narrative that takes the judges on a journey from the initial challenge to the final success.
For Stage 1, demonstrate strategic insight and originality. The PRmoment India editorial team will judge your essay on "The Future of PR" based on your ability to show a forward-looking understanding of industry trends. Go beyond the obvious by incorporating credible research, providing a well-supported and logical argument, and presenting a fresh perspective.
In Stage 2, prioritise speed and clarity in a crisis. When facing the crisis simulation, focus on making quick decisions and delivering a clear, empathetic message. The judges, who are crisis management experts from Polpeo, will be assessing your speed of response and your ability to effectively manage angry customers and misinformation.
For your Stage 3 and 4 pitches, root creativity in business impact. Your pitch should connect a compelling and original idea to real-world outcomes. Judges will be looking for a clear strategy that understands the target audience and meets the campaign's objectives.
Focus on a robust and measurable evaluation plan. For your B2C and B2B campaigns in Stages 3 and 4, the judges will be looking for a clear plan for measuring success. Ensure the metrics you propose are relevant to your campaign's goals and objectives. As one judge noted, the ability to "bridge storytelling with ROI-driven results" is a key differentiator.
Pay close attention to implementation details. In your creative pitches, detail how your chosen communication channels and activations will be innovative and effective. The judges want to see a clear understanding of how you'll reach your audience in a relevant and impactful way.
All campaign work must be original, and plagiarism will result in immediate disqualification. You and your teammate must both contribute to every stage to remain in the competition. The judges are looking for teams that bring "fresh ideas that feel true to them" and show how communications can "move people or businesses forward".
Be concise and clear: Get straight to the point. The judges have a lot of pitches to look at, so make your deck easy to read and digest.
Practice, practice, practice: Your delivery is just as important as your content. Rehearse your pitch until it feels natural and confident.